Zellij Gallery is a Los Angeles-based brand offering authentic handmade Moroccan zellige tiles. The goal was to position the brand as a premium design destination by translating centuries of craftsmanship into a contemporary visual language. The identity is built around editorial typography, thoughtful art direction, and a minimalist design system that allows the material itself to take center stage. Alongside the brand identity, the project includes the design of a comprehensive digital experience, featuring an advanced tile configurator, customer dashboard, and e-commerce platform tailored for architects, designers, and homeowners.