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Apetitus Food Boutique

     Brand Identity

Apetitus is an online Italian food shop based in Rome, offering healthy Italian food. Apetitus offers a carefully curated selection of the highest-quality traditional products.


I created the brand identity; from naming and branding to all  aspects of visual identity. I wanted to explain the concept of health and modern design through typography. The logotype is accompanied by a simple and geometric icon that is inspired from nature; plant sprout.

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