Shaping The Future
Shaping The Future is a self initiated social poster, designed with the intention of creating awareness in the society. It is a typographic poster which aims to deliver the message; ‘The Future is Defined by Our Actions’, by arranging and modifying each individual component of the text. The stylized letters make literal reference to global warming (melting glaciers, rising sea levels), human impact (overpopulation, extinction of plants ), human rights (gender equality, right to vote - 18).
The word ‘our’ that contains emergency symbols in red aspires to take attention to danger/catastrophe and indicates the importance of OUR responsibilities and choices for tomorrow.
The poster has a positive appearance with soft earth colours and the water effect in the background but at the same time expresses the facts and their negative effects on the environment.