Reja Legwear

     Brand Identity

The luxury boutique that is based in Florence curates the finest woman’s legwear. Reja is utilising the world's best eco yarns and sustainable manufacturing techniques in Italy to leave as little impact on the environment as possible. The architecture of the logo is inspired by waves representing the fluidic motion of the fabric. The typographic foundation of the logotype lies in the harmony of lowercase letters that are all round.